Posted in Knockout MMA Blog with tags on April 8th, 2009

SHOWTIME® OFFERS MMA  FANS ONLINE INTERACTIVE EXPERIENCE WITH “STRIKEFORCE:
ALL  ACCESS”

Mixed Martial Arts Event to Stream Simultaneously   
With Live SHOWTIME Telecast of Strikeforce: “Shamrock vs.  Diaz”;
Saturday, April 11, From HP Pavilion in San Jose,  Calif.
NEW  YORK  (April 8, 2009)—SHOWTIME will offer Mixed Martial Arts (MMA) fans
the  opportunity to get immersed in the April 11, blockbuster premiere of 
Strikeforce on SHOWTIME with its new interactive online experience, 
_Strikeforce: All  Access_ (http://strikeforce.sho.com/) , it was announced today by the
network’s Senior Vice  President and General Manager, Sports and Event
Programming, Ken  Hershman. The digital initiative, an interactive live stream of 
Strikeforce: Shamrock vs. Diaz, on Saturday, April 11, further  demonstrates the
premium network’s commitment to leading the television industry  in online,
mobile, and interactive content distribution.   
Fans can purchase the  live webcast simultaneously with the live SHOWTIME
telecast beginning at 10 p.m.  ET*.  Online participants can  control their own
viewing experience through multiple camera angles with  corresponding audio
tracks as well as interact with fellow users, view  user-generated photos and
download select music tracks from the event.   
“By and large, the  core fight fans watching MMA on SHOWTIME are among the
most technologically  savvy of all viewers,” said Hershman. “We are proud to
offer this enhanced  experience to an audience that will embrace the opportunity
to control the  content and interact with one another during the live show.
Strikeforce: All  Access puts you in the driver seat.” 
Strikeforce: All  Access will cost $24.95 per  user and is available for
review and pre-order by visiting _http://strikeforce.sho.com_ (h
ttp://strikeforce.sho.com/) .
With Strikeforce:  All Access, fans can be the producer.  Users can toggle
between five live cameras surrounding the cage with full  pause and rewind
capabilities. Audio tracks will include the SHOWTIME telecast  fight call by Gus
Johnson, Mauro  Ranallo and Pat Miletich, and the corresponding  audio to the
selected camera. SHOWTIME is working with BitGravity, Inc. and Episodic, Inc. to
enable this unique multi-camera  experience.   
Fans will be able to  make predictions, comment on live fights, discuss
outcomes and even talk a  little smack with All Access through a live Facebook®
Connect  application. 
Other Strikeforce:  All Access features will include professional photography
from the action in  the cage, as well as behind-the-scenes, backstage and fan
photos.  Images will be uploaded during the live  event via Flickr, the
popular image and video hosting website and online  community.   
If users want to own  the ring-walk music of their favorite fighter, they can
purchase select songs  via iTunes directly from links on the site. 
“SHOWTIME has led the  industry in multi-platform initiatives for years,”
said Robert Hayes,  Senior Vice President and General Manager, Digital Media for
SHOWTIME. “We were  the first premium network to offer content on iTunes. We
were the first to offer  Emmy® voters online screenings of SHOWTIME nominees.
We partner with over 100  sites when sampling episodes of our original series
and SHOWTIME Sports content.  And we are the only premium network offering the
explosive sport of mixed  martial arts.”   
“Sports  will be one of the big winners with the availability of high
quality, scalable  and affordable live streaming,” said Chris Turner, VP of Worldwide
Sales and  Business Development at BitGravity. “SHOWTIME understands that
sport fans demand  a seamless viewing experience with a quality stream, quick
start and no  download. We are delighted to work with them to deliver
Strikeforce: All Access.”   
The April 11 fight  card features MMA pioneer Frank Shamrock taking on his
newest rival,  superstar Nick Diaz in the main event. Female MMA phenom Cris 
“Cyborg” of Brazil will  take on Japan’s Hitomi Akano,  middleweight contender
Scott Smith will face Benji Radach and  heavyweights Brett Rogers and “Abongo”
Humphrey will square off to  round out the show. Plus, Gilbert  Melendez will
face an opponent to be announced in a lightweight match.     
*Telecast airs live  at 10 p.m. ET/PT on SHOWTIME (delayed on the West
Coast); Strikeforce: All  Access will be webcast live at 10 p.m. ET/7 p.m. PT. 
Facebook® is a  registered trademark of Facebook Inc.
About  Strikeforce
Strikeforce is a  world-class mixed martial arts cage fight promotion which,
on Friday, March 10,  2006, made history with its “Shamrock vs. Gracie”
event, the first sanctioned  mixed martial arts fight card in California state
history.  The star-studded extravaganza, which  pitted legendary champion Frank
Shamrock against Brazilian Jiu-Jitsu black belt  Cesar Gracie at San  Jose’s HP
Pavilion, played host to a sold-out, record  crowd of 18,265.  Since 1995, 
Strikeforce has been the exclusive provider of martial arts programming for ESPN
 and, after 12 years of success as a leading, world championship kickboxing 
promotion, the company unveiled its mixed martial arts series with “Shamrock
vs.  Gracie.”  In May 2008, West Coast Productions, the parent company of 
Strikeforce, partnered with Silicon Valley Sports & Entertainment  (SVS&E), an
entity created in 2000 to oversee all business operation aspects  of the San Jose
Sharks and HP Pavilion at San Jose.
About  Showtime Networks Inc.
Showtime Networks  Inc. (SNI), a wholly-owned subsidiary of CBS Corporation,
owns and operates the  premium television networks SHOWTIME®, THE MOVIE
CHANNEL® and FLIX®, as well as  the multiplex channels SHOWTIME 2™, SHOWTIME®
SHOWCASE, SHOWTIME EXTREME®,  SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®,
SHOWTIME FAMILY ZONE® and THE  MOVIE CHANNEL™ XTRA. SNI also offers SHOWTIME HD®,
THE MOVIE CHANNEL™ HD,  SHOWTIME ON DEMAND® and THE MOVIE CHANNEL™ ON
DEMAND. SNI also manages  Smithsonian Networks, a joint venture between SNI and the
Smithsonian  Institution. All SNI feeds provide enhanced sound using Dolby
Digital 5.1. SNI  markets and distributes sports and entertainment events for
exhibition to  subscribers on a pay-per-view basis through SHOWTIME  PPV®. 
About  BitGravity
BitGravity  has built the first global content delivery network optimized to
deliver  affordable video on demand, live broadcasts in standard and 
high-definition, software applications,  Web assets, and interactive applications.
BitGravity is based in Burlingame, CA and is privately held, with strategic 
investment from Allen & Company, Tata Communications and   
private  investors. www.BitGravity.com <http://www.BitGravity.com

From the community